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E-commerceAiyifen

Aiyifen is a wholesaler selling kids' and women's clothing. They wanted to test whether online sales could become a real channel for the business, so we built their Shopify store, set up payments and delivery, and ran marketing campaigns for three months.

At a glance

ClientPeter
Year2024
Timeline3-month growth engagement
Services
Shopify developmentPaymentsDelivery setupMarketing campaignsAd creatives

Owner · Dubai, UAE

01

The challenge

The business was built around wholesale, but the team wanted help going online. They needed a proper e-commerce store, online payments, cash on delivery, delivery-company setup, and a way to test demand through real ad campaigns instead of relying only on offline selling.

02

What we built

We built a Shopify e-commerce store in about three weeks, connected Stripe and cash on delivery, and helped set up the delivery workflow. After launch, we worked with Aiyifen for three months on marketing campaigns, ad creatives, and performance testing. The store gave customers a proper place to browse, buy, and pay online, while the campaigns helped prove that online sales could work for the brand.

Technology used

Shopify
Liquid
Stripe
Cash on delivery
Delivery integration
Meta ads
Klaviyo

How we worked

  1. 1

    Online sales plan

    Week 1

    Worked with the team to understand the wholesale business, define the online sales experiment, and decide what the store needed to launch quickly.

  2. 2

    Shopify store

    Weeks 1–3

    Built the Shopify storefront for kids' and women's clothing, structured the catalogue, and prepared the buying flow for retail customers.

  3. 3

    Payments & delivery

    Week 3

    Implemented Stripe, cash on delivery, and the delivery-company workflow so the store could accept and fulfill real orders.

  4. 4

    Campaigns & creatives

    Months 1–3

    Ran marketing campaigns for three months, created ad creatives, tested offers, and helped grow online sales and customer acquisition.

The results

AED 12k/moMonthly online sales during the campaign period
300+ customersBuyers generated through the online store and campaigns
500+ contactsNewsletter and customer audience built for remarketing
3-month testProved online sales could work for the wholesale brand

What the client said

We wanted to test online sales for our clothing business, and EYB helped us build the store, set up payments and delivery, and run the campaigns. Within three months, online became a real sales channel for us.

Peter, Owner

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